Every time you look at the print on your wall I want you to be reminded of the broader value of your investment, the ongoing, positive impact that it is making.

In this terrifying world of AI generated images and ubiquitous content creators, many photographers need to find a new way to exist. The challenge is to make the work that you passionate about, paid for by people that appreciate it and to earn enough to keep the lights on, the kids fed and the dream alive. That, to me, is success.

You would think that selling your photographic artwork through a major gallery at £1,000 a pop would feel like success, but for me it has mostly been a hollow and frustrating experience.